The prototype for a new magazine which I'm now working on and one piece of their Corporate ID package.

I introduced a Makeup Line for LaPrairie, Switzerland, well known for its Clinical Skin Care, with this campaign which visually emphasizes the clean and rich positioning of this company and its highly efficacious products. Includes: POS, Direct Mail, Etc.

525 Fifth Avenue is a knitwear company designing and manufacturing clothing and home wear. This direct mail campaign I designed to promote sales to home wear retailers. It emphasizes the luscious color and tactile rewards of these knits by including actual yarn samples wrapped on the individual petals of a dye cut "flower" sample card. A "green" design using recycled paper.

The Hamilton Mall campaign (also used by Bangor Mall & Newburgh Mall) includes; Direct Mail, Merchandising, Newspaper, Billboard, Radio, Web and Collateral.

Big Yellow Box is a division of Crayola/Hallmark which creates and sells crafting kits for all ages. This catalog was designed to appeal to families with children and position products as a family sharing activity. Direct mail with email support.

The MAG, Holiday,I designed to be a "magazine formatted" catalog to create a reason in the mind of the malls' customers (kids,teens,and adults) to retain it and refer to it often. It succeeded with editorial "How-To's" which covered food, crafting, makeup, wardrobe, to name a few. It was produced for Lehigh Valley Mall, Montgomery Mall and Quakerbridge Mall with special sections specific to their customers.

Flapdoodles is a manufacturer of clothes for kids. Their campaign includes: Magazine Ads, Look Book, Merchandising, Collateral, Labels, Tags, Corporate Id.

The MAG, Spring, the magazine how-to format continued for the same malls because of the success in driving customers at its Holiday introduction.

Product related logo designs and packaging for product sold at TJMaxx.

Proposed catalog that didn't get bought by the client. It's here because I like it.

Quakerbridge Mall Campaign was based on a before and after concept, i.e., visualizing how the Mall and its stores can improve the quality of your life. Included Direct Mail, Newspaper, Merchandising, Billboard, Radio, Web and Collateral.

Lehigh Valley Mall Direct Mail Campaign. Also, included Newspaper, Merchandising, Billboard, Radio, Web and Collateral.

Oxford Valley Mall campaign including Direct Mail, Newspaper, Merchandising, Billboard, Radio, Web and Collateral.

Impact Imports Anniversary Ad celebrating 20 years of business for their 3 brands of infant and toddler wear.

A dual promotion for King of Prussia Mall and Upper Merion High School focusing on real students wearing and using products available in featured mall stores. A community out reach initiative for King Of Prussia. The President of King of Prussia Chamber of Commerce, Al Paschall, said of the ad, "...I've heard about 100 compliments about this piece, more than any other King of Prussia advertisement in the 26 years."

Chase Manhattan Bank Upper West Side regional campaign for new deposits. This drive was designed to give back to the community by providing new customers a way to pledge a percentage (covered by Chase) of their deposit to the local charity of their choice. Includes: Direct Mail, Bus Kiosks Signage, POS, Radio, Collateral, Tee Shirts.

Proposed campaign for The Galleria Mall. Loved but not chosen.

Montgomery Mall uses vintage photos in black and white supported by witty copy to position the Mall as a fun place by referencing those hilarious moments we all remember from watching "I Love Lucy." Includes: Direct Mail, Merchandising, Billboard, Radio, Web and Collateral.

King of Prussia Mall campaign including: Direct Mail, Newspaper, Merchandising, TV, Radio, Web, Billboard and Collateral.

I designed this very special Magazine Ad and Catalog for Trifari as a life size product punch out. Photographed life size, printed with an extremely accurate dye cut, when it is in the hand of the consumer, she can easily see how these jewelry items (earrings, necklaces,bracelets and pins) look on her and with her wardrobe. It was a big success.